ABOUT

Children in the Middle is a brand that champions the unique artistic talents of often-overlooked inner city youth, both in Chicago and across the world. While cities like New York and Los Angeles often take the spotlight, Chicago is a creative hub teeming with exceptional talent.

The brand highlights the untapped potential and brilliance frequently dismissed in inner city youth and cities like Chicago. By celebrating Chicago's remarkable achievements, which have earned it global recognition, Children in the Middle fosters a sense of pride and resilience.

The brand's name carries a hidden message: "CHI," representing the first syllable of Chicago, is subtly woven into the name, honoring the city's rich cultural heritage and creative spirit. This nod to Chicago's dynamic artistic community deepens the brand's connection to its roots.

Children in the Middle is not just about celebrating the often unnoticed talents in Chicago; it also aims to shine a light on the potential and talent of inner city youth across the globe. It is a brand that celebrates the underdog, the overlooked, and the underestimated, wherever they may be found.